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Social Media and Belongingness

 

Social media and belongingness are closely connected in today’s world, and this relationship can be understood through the colours black, grey, and white, which represent online shaming or canceling, being seen but ignored, and positive connection and support.

 



Black represents online shaming or cancel culture, where individuals are publicly criticized, mocked, or attacked for their opinions, mistakes, or personal choices. A real-life example of this can be seen when a student posts an opinion on a social media platform and is met with harsh comments, ridicule, or mass reporting. In some cases, old posts are brought back to shame individuals, leading to emotional distress and fear of expressing oneself online. Public figures and ordinary users alike have spoken about the mental health impact of online shaming, as it often turns digital spaces into places of fear rather than connection. This form of exclusion pushes people away and makes them feel that they do not belong in online communities.

 

Between exclusion and inclusion lies grey, which represents being seen but ignored. Grey is one of the most common social media experiences. For example, a person may post a photo, opinion, or message and receive little to no response, while others receive attention and engagement. Messages may be left on “seen” without replies, or posts may be viewed without likes or comments. This does not involve direct rejection, but it creates a feeling of invisibility. Over time, being ignored can lead individuals to question their value and importance, even though they are technically present in the online space. Grey reflects a quiet form of isolation, where people are part of the digital crowd but feel emotionally disconnected. Many users report feeling lonely on social media despite being surrounded by followers, showing how visibility does not always equal belonging.

 

In contrast, white represents positive connection and support, where social media becomes a space of inclusion and encouragement. In white spaces, people use platforms to share supportive messages, offer help, and build meaningful connections. Real-life examples include online support groups for mental health, grief, or shared interests, where individuals uplift one another through kind words and understanding. During global events such as the COVID-19 pandemic, social media played a positive role by helping people stay connected, share encouragement, and support one another emotionally. White is also seen when friends celebrate each other’s achievements online, defend one another against negativity, or use their voices to spread kindness and awareness. These interactions help people feel valued and accepted.

 

Understanding social media through black, grey, and white highlights how digital behavior affects belongingness. Online spaces have the power to exclude, isolate, or include. Small choices—such as responding kindly, offering support, or choosing not to shame—can shift experiences from black and grey toward white. Ultimately, social media becomes a healthier space when it is used not for judgment or silence, but for connection, empathy, and belonging.




SONA S

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